Joe Clawson, Owner – Global Floral Resource, Inc., used International Floriculture Expo, organised by Diversified Communications, to expand his supply chain. “Going from one booth to another is quite different from the time you spend getting to and from a supplier’s facility… and if you do not like what you see, you move on,” he said.
Ensuring health and safety remains a top priority, the trade show industry has taken a deliberate and collaborative approach to consistency and rigor in their return to in-person experiences. Together the world’s leading companies have developed an industry-wide and medically-vetted approach to safety known as the All Secure Standard, which has been effectively put into practice at shows across the globe this year, further instilling confidence in a successful and safe return to in-person B2B commercial opportunities as economies re-open.
Europe is the third major exhibitions market after North America and mainland China, and the only market where trade shows have not been able to return at scale since the pandemic began. Nevertheless, some events were able to present new practices such as the One to One Retail E-Commerce, an event organised by Comexposium. “This year is revealing itself on the edge, between crisis and recovery. Our industry has proven itself capable of adapting to the new situation and must now bounce back, with both ambition and responsibility. The leadership and excellence shown by the One to One events are the best allies of the market to move forward.” explained Bris Rocher, Director of the Yves Rocher Group.
UFI, the global association of the exhibitions industry, notes “the business events industry is a ‘meta-industry’: It empowers literally each and every industry globally through the market places and meeting places that it operates around the world – from machine tools in Australia to consumer goods in Europe, from construction materials in Asia to consumer electronics in North America.”
In addition to creating marketplaces resulting in hundreds of billions of dollars in business sales for thousands of global industries and millions of small businesses each year, exhibitions also deliver substantial economic value to regional economies, bringing 303 million visitors to host cities annually. The result is a meaningful infusion of revenue for the local economy, including small businesses such as restaurants, transportation services, boutique lodging, and more. Las Vegas alone attributes $11.4 billion in economic impact to the conventions industry.
As the world begins to rebound from the devastating effects of a pandemic that has lasting impacts on both the economy and humanity, exhibitions offer a light at the end of the tunnel for both – platforms that provide economic recovery and celebrate the spirit of reconnection, at a time when economies, and communities, need them most.
The sixth annual Global Exhibitions Day, celebrated annually, will take place this year on 2 June 2021 and recognises the important role that trade exhibitions play in driving economies throughout the world. To learn more about Global Exhibitions Day, visit www.ufi.org.
List of #GED2021 partner associations under the UFI umbrella:
AAXO, AEFI, AEO, AFE, AFECA, AFIDA, AMPROFEC, AOCA, AUMA, CAEM, CEFA, CENTREX, CFI, EEAA, EEIA, EFU, EMECA, EXSA, FAIRLINK, FAMAB, HKECIA, ECA, IDFA, IECA, IEIA, IELA, IFES, LECA, MACEOS, MFTA, PCEI, RUEF, SACEOS/SECB, SCEIA, SISO, TEA, TECA, TFOA, UBRAFE and UNIMEV.
- Global Economic Impact of Exhibitions Infographics
- GED 2021 logo with date
- GED 2021 logo with hashtag
UFI is the Global Association of the Exhibition Industry. For further information, please contact: firstname.lastname@example.org or +33 1 46 39 75 00 – www.ufi.org.
For more information about SISO – the Society of Independent Show Organizers – please contact: email@example.com or +1-678-567-6465 – www.SISO.org
Clarion Events have been delivering market-leading customer outcomes and experiences since 1947. For more information, please contact firstname.lastname@example.org or +44 (0)20 7384 7700 – www.clarionevents.com.
At Comexposium, our business is to create connections. Globally, face to face and digitally, we bring people together to meet and do business. For more information, please visit www.comexposium.com.
ABOUT DIVERSIFIED COMMUNICATIONS
We connect, educate, and strengthen business communities through market-leading events, publications, and digital products. For more information, please contact: email@example.com or +1(207) 842-5500 – www.divcom.com
Emerald is a leader in providing market-driven, business-to-business platforms that integrate live events with a broad array media, please contact: firstname.lastname@example.org – www.emeraldx.com
ABOUT INFORMA MARKETS
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. For more information, please contact: email@example.com or visit www.informamarkets.com.
ABOUT REED EXHIBITIONS
Reed Exhibitions combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions. For more information, contact Nathalie.firstname.lastname@example.org or www.reedexhibitions.com
For more information about Tarsus, the global B2B events and media group, contact Jean Glennon email@example.com or visit www.tarsus.com.